Your superfans,in one place.
Vinyl, wristbands, tour merch, and ticket drops that recognise the fan, reward the loyal, and build the audience you actually own.
From vinyl to VIP, one repeatable system.
Drops, tours, and physical formats all run through the same four verbs. The fans you've already paid to acquire — keep them.
- 01 / 03
Identify
→ Known Fan
Turn anonymous buyers into known fans. Every tap on a jersey, ticket, scarf, vinyl or pin builds a first-party profile you actually own — no app required.
AuthenticateCryptographic NFC proves the product is real.
RewardRecognise the fan who paid for the real thing.
Authenticate + Reward — the dual action that separates real fans from the people who knowingly buy fakes.
- 02 / 03
Locate
→ Real Reach
See where fans actually are in the world — not where you sold to, but where they live, watch, and wear it. A jersey tapped in a Lagos bar, a scarf in a Tokyo bedroom, a vinyl in Berlin.
- 03 / 03
Activate
→ Sponsor Value
Give sponsors what they're paying for: a direct, measurable line to opted-in fans through every sponsored shirt, hat, pin, and logo. Sponsorship becomes commercial, not decorative.
Discover Fan Connect for Music
Your Music Journey
Transform Your Fan Relationships
Artists and labels worldwide trust Fan Connect to build deeper connections and unlock new revenue opportunities.
Deeper Artist Connections
Build authentic relationships that transform casual listeners into lifelong advocates through personalised content triggered by merchandise and tickets.
First-Party Fan Data
Capture valuable fan insights without relying on streaming platforms—own your audience data directly with 360° fan intelligence.
Revenue Growth
Premium experiences and exclusive access drive higher lifetime customer value through merchandise, VIP experiences, and content monetisation.
Authenticity Guaranteed
Protect artists and fans with cryptographic verification of limited editions, signed merchandise, and collectibles. Verified fan credentials.
Instant Engagement
Frictionless NFC tap or QR scan—fans connect immediately without downloading anything. Surprise-and-delight moments, every time.
Community Building
Create exclusive fan communities where superfans connect, share, and grow together. Build active communities around your music.
Tour Attribution
Track engagement from merch scan to content consumption to ticket purchase. Data-driven tour planning and actionable fan insights.
Fan Intelligence
Deep insights into fan behaviour, preferences, and engagement patterns. Understand your audience like never before.
Every Product Becomes A Portal
Embed NFC and QR technology into merchandise, tickets, and albums to create ongoing digital relationships with fans.
Smart Merchandise
Learn MoreUnlock New Opportunities
Deepen artist-fan relationships and create new revenue streams through innovative connected experiences.
Connected Merchandising
Smart tour merchandise with NFC technology that unlocks exclusive artist content, authenticity verification, and loyalty rewards.
Learn MoreTicketing & Events
NFC-enabled tickets for seamless venue access with end-to-end solutions including travel, accommodation, and post-event content.
Learn MoreFan Experience
Create authentic artist-fan connections through connected products, exclusive content, and personalised engagement journeys.
Learn MoreAlbum Launches
Physical vinyl and CD releases embedded with digital experiences—bonus tracks, artist commentary, and digital collectibles.
Learn MoreFestival Partnerships
Large-scale event solutions with NFC wristbands for payment, access control, exclusive content, and enhanced festival experiences.
Learn MoreArtist Analytics
Real-time fan engagement data and insights to understand your audience, optimise tours, and drive informed creative decisions.
Learn MoreKaleo at The Colosseum – A Night to Remember
In partnership with Vertigo Live, we provided Fan Connect's ticketing solution and authenticated merchandising for Kaleo's exclusive concert at The Colosseum in Rome.
Our Ticket Portals delivered an end-to-end solution including ticket details, travel information, hotel bookings, merchandise links, and exclusive footage. NFC-enabled tickets provided seamless venue access and ongoing fan connection with updatable content.
Explore Connected Merch
Music · FAQ
What artists, managers, and labels ask first.
Fan Connect runs on the SmartLinks platform — 74 modular apps for digital product identity, GS1 & DPP-ready, trusted for authentication and engagement at enterprise scale.
Ready to Connect With Intelligence?
Join the artists creating authentic fan connections through our GDPR compliant, encrypted platform that protects privacy while building trusted commerce channels.
Trusted by artists and labels worldwide
