Insights
Fan Connect Insights — notes from the connected-product economy.
Long-form analysis on the regulation, technology, and strategy behind identified fan engagement. No newsletter, no thought-leadership theatre.
Regulation··9 min read
EU Digital Product Passport in 2027: what brands shipping physical product need to know
The Digital Product Passport is the biggest regulatory shift to hit consumer goods this decade. Here's the practical version — what's required, who's affected, and what the smart brands are already doing with it.
Read the pieceTechnology··7 min read
NFC vs QR for fan engagement: a practical comparison
Both work. Both have a place. But the real question isn't which to pick — it's where each one belongs. A working guide for anyone planning a connected merchandise or ticketing programme.
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